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Should I Start a Coffee Shop in San Diego? (2026 Viability Score)

Coffee Shop viability in San Diego, CA — 63/100 (Good Fit). Scores four factors: startup cost, market size, business climate, and labor taxes.

No signup No tracking Last updated March 2026
Data current as of March 2026 Sources: SBA, BLS, Secretary of State filings, COLI data
63 / 100
Good Fit

San Diego is a good fit for a coffee shop in 2026. The city scores well on multiple factors. First-year costs run approximately $225,716 — $80,300 upfront plus $12,118/month — adjusted for San Diego's cost-of-living index of 146.0 (46% above the US average).

Score Breakdown

9/25
Entry Cost
First-year startup cost adjusted for COL
$225,716 year one
15/25
Market Size
Population × spending power
0 residents
14/25
Business Climate
LLC fees + state income tax
$70 LLC filing fee
25/25
Labor Costs
SUTA + workers' comp rates
SUTA 0.034% · WC 0.0154%

Cost Snapshot for San Diego

Item Amount
One-time startup costs $80,300
Monthly operating costs $12,118/mo
First-year total $225,716
LLC filing fee (CA) $70
Employer SUTA rate (CA) 0.034%
Workers' comp rate (CA) 0.0154%
Cost-of-living index 146.0 (US avg = 100)

All costs adjusted for San Diego's cost-of-living index. National averages used for worker cost rates.

How San Diego Compares

City Score
San Diego, CA (this city) 63
Los Angeles, CA 63
Seattle, WA 65
Miami, FL 66

Go Deeper

How the Viability Score Works

The score combines four data-driven dimensions, each worth up to 25 points. It measures conditions in San Diego, not your personal finances — a low score means the environment is harder, not that the business can't succeed.

1
Entry Cost (0–25)
First-year startup cost adjusted for San Diego's cost-of-living index. Lower cost markets score higher.
2
Market Size (0–25)
City population scaled by cost-of-living index (a proxy for consumer spending power). Larger, wealthier markets score higher.
3
Business Climate (0–25)
LLC filing fee, annual report fees, and whether the state has a personal income tax. Lower fees and no income tax score higher.
4
Labor Costs (0–25)
State SUTA (unemployment tax) rate and workers' compensation rate. Lower payroll tax burden scores higher.

Data sources: SBA.gov (LLC fees), BLS QCEW (SUTA rates), NCCI (workers' comp), COLI (cost-of-living). Updated 2026.

Estimates only. These results are based on publicly available data and standard formulas. Actual costs may vary based on your specific circumstances. This calculator does not constitute financial, tax, or legal advice. Consult a qualified professional for advice on your situation.

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