Should I Start a Gym in Phoenix? (2026 Viability Score)
Gym viability in Phoenix, AZ — 64/100 (Good Fit). Scores four factors: startup cost, market size, business climate, and labor taxes.
Phoenix is a good fit for a gym in 2026. The city scores well on multiple factors. First-year costs run approximately $181,900 — $95,500 upfront plus $7,200/month — adjusted for Phoenix's cost-of-living index of 100.0 (0% above the US average).
Score Breakdown
Cost Snapshot for Phoenix
| Item | Amount |
|---|---|
| One-time startup costs | $95,500 |
| Monthly operating costs | $7,200/mo |
| First-year total | $181,900 |
| LLC filing fee (AZ) | $50 |
| Employer SUTA rate (AZ) | 0.02% |
| Workers' comp rate (AZ) | 0.0095% |
| Cost-of-living index | 100.0 (US avg = 100) |
All costs adjusted for Phoenix's cost-of-living index. National averages used for worker cost rates.
How Phoenix Compares
| City | Score |
|---|---|
| Phoenix, AZ (this city) | 64 |
| Austin, TX | 65 |
| Denver, CO | 63 |
| Seattle, WA | 65 |
Go Deeper
How the Viability Score Works
The score combines four data-driven dimensions, each worth up to 25 points. It measures conditions in Phoenix, not your personal finances — a low score means the environment is harder, not that the business can't succeed.
Data sources: SBA.gov (LLC fees), BLS QCEW (SUTA rates), NCCI (workers' comp), COLI (cost-of-living). Updated 2026.
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